Philosophy

Licensing and branding for your products

The convergence of media is not just any term but a process that you can make use of. Not long ago communication managers for product marketing often decided to work with brands like Peanuts or Garfield (comic and cartoon), Lord of the Rings or Harry Potter (movie characters) or e.g. Final Fantasy (games). Marketing managers thought that only comparable brands would help them to sell products by charging them with positive emotions and polarization.

But especially for kids and young adults a much more dynamic market plays an equally important role: The mobile market!

In one of the fastest growing markets in the world we know already today what will be successful tomorrow. We offer brands that kids talk about on schoolyards. We develop the valuable world of new media licenses for your product marketing, and we are convinced that your products deserve a fresh and unique positioning. Meet your target audience where it has already arrived – in the mobile market!